Marketing Service of Rooftop Movies Research Paper

Marketing Service of Rooftop Movies - Research Paper Example It is observed that the cinema industry has amassed enormous growth in recent times due to the emergence of 3D experience along with the latest technology based digital effects. In this context, the revenues are expected to increase considerably from the cinema industry of Australia in the upcoming years (Westberg 2011). External Environment Rooftop Movies, which is located in Perth city of Western Australia, has ultimately transformed into a premier destination for those people who live and work in the city. The patrons or the customers belonging to the Perth city consider Rooftop Movies as one of their refreshment destinations and was voted by Wallpaper Magazine as the third coolest leisure experience in the world (City of Melbourne 2012). There are many companies that enthusiastically sponsor Rooftop Movies which include Heinz Co., Mini, Bulmers and Volley among others. The cinema industry has attained a significant reputation and success by generating more employment opportunitie s along with attracting foreign finance for the production of the film industry. The Australian government has documented the inherent social value of the cinema industry which facilitates to promote a sense of identity, appreciation of cultural diversity and social cohesion. Furthermore, the cinema industry of Australia has increasingly delivered economic related benefits by generating a large sum of revenue and has ultimately become a powerful marketer of the nation (Australian Government 2006). It has been recognized that the Australian film industry has been reinvented as well as transformed by advanced technological methods along with innovation. The most significant impact of advanced technology in the movie industry of Australia is the introduction of digital technology. This particular facet of digital-based technology has contributed greatly and posed noteworthy effect upon certain activities that include visual effects, sound mixing, compositing, film and sound editing amo ng others.

European Commissions Proposal to Introduce Audit Independence Reform Essay

European Commissions Proposal to Introduce Audit Independence Reform - Essay Example This paper illustrates that following the evaluation, the auditors determine the level of conformation between those declarations and the required auditing standards, and communicating their opinion through the audit report. The quality and authenticity of audit report and compliance with the prescribed practices of audit standards have always been a subject of discussion in the corporate environment. Adherence to audit standards practice is necessary as it helps a corporate organization to lessen risks as well as optimize its business performance at the same time. Currently, the competitive business environment that prevails worldwide, calls for a rigid regulatory setting and compliance to audit standards norms, for businesses and the financial system to sustain in the long run. However, the European Commission considers the global economic depression during 2007-2009 had pointed out significant drawbacks in the audit system followed in Europe. The Commission believes so because man y financial organizations were found to have been given clean reports by their auditors, in spite of the fact that those institutions had grave financial health issues. As a result, the European Commission had proposed a number of reforms to improve the independence of the auditing profession. To alleviate the danger of any impending conflict of interest owing to an acquaintance risk, the European Commission in its report has proposed that all publicly listed companies will have to obligatorily alter their auditor after each six years in case they had employed one auditor to execute the audit process, and after each nine years when two auditors were employed to perform the audit. This proposed reform is said to have a number of advantages in the context of dealing with issues like conflict of interest and in so doing enhancing the quality of the audit. The major advantage expected from this reform is the reinforcement of professional skepticism.